Empathy Map Reloaded

The Empathy Map has been designed by Dave Gray at XPLANE many years ago. I use it regularly as an eye-opening Continue reading →

Book: Make It So

Finally Rosenfeld Media published the book I was waiting for since a long time: “Make It So. Interaction Design Lessons from Continue reading →

App-Tip: IDEO Method Cards

Did you ever try “Unfocus Group”, “Conceptual Landscape” or “Personal Inventory” as method to understand the users of your products? Continue reading →