The Persona as a method to get closer to the user is criticized. Why is that and do we really need to “kill it” ?
The Empathy Map has been designed by Dave Gray at XPLANE many years ago. I use it regularly as an eye-opening Continue reading
When we design for the IoT we tend to think we design networked objects. But that’s a misinterpretation. We rather design Continue reading
In the ongoing definition and discussion of the term User Experience, classic design aspects like for instance interaction design seem Continue reading
This article accompanies my talk at the webinale conference Berlin from June 3rd to June 5th. 2013. A video of Continue reading
This article accompanies my talk at the TEDx RheinMain Conference “Curiosity“, February 28th. in the wonderful Capitol Theatre in Offenbach. A Continue reading
This article refers to a speech I was kindly invited to give at the User Experience Day at Telekom Darmstadt Continue reading
What does UX-Design really mean? This article makes the link between the development of media reception, the human abandon for Continue reading