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Persona Non Grata

The Persona as a method to get closer to the user is criticized. Why is that and do we really need to “kill it” ?

Empathy Map Reloaded

The Empathy Map has been designed by Dave Gray at XPLANE many years ago. I use it regularly as an eye-opening Continue reading →

Why Why?

One of the smartest design tools is to ask “why?”. To be precise it is to ask “why” consecutively with Continue reading →

Creativity – the Value of Being Abnormal

This is the background lecture material for the creativity session in the design course in Interactive Media Design, semester three Continue reading →

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