The Persona as a method to get closer to the user is criticized. Why is that and do we really need to “kill it” ?
The Empathy Map has been designed by Dave Gray at XPLANE many years ago. I use it regularly as an eye-opening Continue reading
One of the smartest design tools is to ask “why?”. To be precise it is to ask “why” consecutively with Continue reading
This is the background lecture material for the creativity session in the design course in Interactive Media Design, semester three Continue reading