Persona Non Grata
The Persona as a method to get closer to the user is criticized. Why is that and do we really need to “kill it” ?
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Archive for: design methods
Empathy Map Reloaded
The Empathy Map has been designed by Dave Gray at XPLANE many years ago. I use it regularly as an eye-opening Continue reading
Why Why?
One of the smartest design tools is to ask “why?”. To be precise it is to ask “why” consecutively with Continue reading
Creativity – the Value of Being Abnormal
This is the background lecture material for the creativity session in the design course in Interactive Media Design, semester three Continue reading
